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Recap: SXSW 2010
Huh? My thoughts exactly when I saw this building for what would be the location of a MTV shoot Maluca was doing in downtown Austin for my first day at SXSW. Believe me I thought it was a setup to, till I saw the inside…
before
after.
Pic Via: Complex
So later on that night we headed over to the Complex X Ray Ban party at Republic Live and all I have to say is poor doorman. Sabel & Oscar (two New York Club veterans) made sure to flip the script on him and let myself and a group of other friends in to a party with a closed list and a alleged $65(?!) dollar door cover. And with vip wrist bands might I add. I watched it first hand and still don’t know how they did it. Although if you did pay I’m sure you got your moneys worth. Atrak and the Fool’s Gold team did there thing. Especially Dj Kingdom who I’ve seen spin atleast a handful of times and still can’t name any of the records he plays yet still I still manage to like his sets.
After that was whataburger which I’m sure has been said before in the past but doesn’t that logo look a lot like the old wwf logo?
Day 2/3 I had a chance to checkout some showcases/venues (Levi’s Fader | Hype Machine | etc.) to which I had pictures to but of course I lost my phone and the pictures in it. Amazing I know but what I get for being irresponsible. Showcases where dope but there was a particular one that I won’t name but reminded me why I hate most live rap shows. Every single performer just screamed in the mic while the unmastered track with full vocals played louder then the vocals. And of course don’t forget yourmansandem who was on the second mic screaming the ad libs at me as well. Of course I followed up the artist listed on the bill and found some quality music but the whole live show was just bad. Rap music we must do better at live shows it’s an important part of how most artist earn money and you should treat it that way.
Later on, on my last day in Austin it was the Mad Decent x Jelly Carniville with Major Lazer & Maluca performing. First of all I’ll said it once and I’ll say again I can bet money that the way this idea was thought up was by what I believe was a group of organizers who were sitting around high one day thinking “you know what would be great, instead of a regular festival we should mix the performances with a state fair.” and unlike your high ideas that fizz out the moment your sober, this one actually came through. And well put together might I add. Diplo & Skerrit Bwoy (sans Switch) went in the Major Lazer set and had the whole crowd rocking in what was freezing Austin weather. Seriously it was terrible that Saturday. I heard there was even snow in neighboring Texas cities.
Ease from Miska backstage at the Carniville. I said whattup up to Ease for about five minutes and he just stared into space. If he was on something that night must have been amazing.
Finally Maluca went on after Major Lazer and did the damn thing to a crowd that waited in the freezing cold for god knows how long to see her perform. Great way to end my trip to Austin.
Till next year,
Deemehlow.
BTW since once again I did lose my phone and I was running around the whole time the order of these events might be a little off. But close enough.
